Ben Lovejoy. Amazon Music subscriber numbers have been revealed for the first time. The company says that it has now hit 55 million subscribers, putting it close to the last-reported Apple Music subscriber count of 60 million.
Global paid subscriptions top 350 million
Apple Music , as part of the company's broader services push, has been steadily gaining ground in the streaming industry. But while the service's subscriber base has blossomed since its launch in , Spotify remains the global market leader. New data published on Friday backs that up. According to research from Counterpoint Research, Apple Music trailed behind Spotify in total market share throughout the calendar year. Apple has been making improvements to its service, including "the introduction of night mode, curated playlists to target a group, etc," research analyst Abhilash Kumar said.
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The company doesn't regularly disclose Apple Music subscriptions, instead only giving investors updates when it reaches certain milestones. Recent estimates from Counterpoint Research peg Apple Music's subscriber base at the end of at around 68 million. Spotify remains the leader in terms of both revenue share and paid subscription share, with Apple trailing by a notable margin. Data source: Counterpoint Research. Translating those market shares into absolute numbers for companies that don't disclose metrics directly, Apple Music finished the year with approximately 68 million paid subscribers, while Amazon had around The e-commerce juggernaut said in January that Amazon Music had 55 million customers , but that figure includes ad-supported users in the free tier. Spotify and Tencent Music have stakes in each other following an equity swap in
Username or Email Address. Remember Me. Sometimes the statistics around how many people are streaming music — and how many are paying for it — can lead to confusion and misinterpretation.