It soon became the tagline for his movement. The Marathon Clothing store in Crenshaw was the first step in a grand plan to launch similar stores across the world. His community activism and revitalization efforts were refreshingly pure. But what does that truly mean? The year-old rapper had big dreams for his Marathon stores. Not only do we own the supply chain, but we can curate the experience. From the ownership of the actual master, to the retail experience and marketing the product, to consuming it.
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The mixtape was released as a free digital download on mixtape hosting websites, and to iTunes on November 1, , via Hussle's All Money In record label. In August , Nipsey Hussle announced that he was working on the follow-up to his previous mixtape The Marathon , a free project tentatively titled The Marathon Continues. He said there would only be a few guest appearances, with the mixtape being mostly "in-house", also revealing the mixtape would be released in about two months. On April 6, , Nipsey Hussle released the first song from the mixtape, "Rose Clique" to celebrate reaching , followers on Twitter. Following the mixtapes release, it received high downloads on mixtape hosting sites, and Nipsey Hussle toured in the following months. The Marathon Continues was met with generally positive reviews from music critics. From Wikipedia, the free encyclopedia.