Music videos are one of the more under-appreciated formats for releasing music in the modern age. There's still very much an audience for them on YouTube and other video sharing websites, and some artists can still blow up partially because of a memorable video. However, they're still not quite as pervasive in the music landscape as they were during MTV's peak. Many people will load up a music video on YouTube but just so they can have the music playing in the background while they browse the internet. That's not to say that music videos still aren't relevant. There are many talented directors working with artists to make great videos for those who want to see them. The internet has made it so that videos can be easily spread and can go viral almost instantly.
Young Thug "Best Friend"
Dot's "Alright" or the turn-up "March Madness". No one would accuse "Flex" of being a lyrical marvel, but Quan's upbeat crooning on the hook made this song a playlist staple over the summer, effortlessly rising to No. Any civilian on their worst behavior got down to the pill-popping and blowing-money-fast record, which recently went platinum. Big Sean , "Blessings" featuring Drake One of Drake's continuous achievements is his effortless ability to coin new cultural catchphrases with almost every song he releases. With braggadocious bars and CN Tower-sized confidence, Drake is never not working on excellence, especially as the man of his city, and perhaps, the whole rap game. Drake's self-reflection even landed punk and instrumental covers from Toronto rock group Dilly Dally and the Toronto Symphony, obviously by-products of hashtag winning. Future, "March Madness" There is a duality in Future's existence that is both blindly self-destructive and fully self-aware, a sense of glamour and despair, simultaneously victorious and ruinous. He tends to stand at the top of the Atlanta hip-hop food chain while conversing with the devil and celebrating and damning his achievements and what they've done to him.
As an artist, how you choose to portray your music onscreen says a lot about your creativity and thought process. Creating a memorable music video these days is hard work but the visuals below are proof that if executed right, the results can go viral. In fact, the meme-generating game of some of these videos surpasses the audio it accompanies. This year, a select few rappers weren't afraid to think outside of the box when it came to transforming their sonic work into a visual masterpiece. These are the most creative, cool and calculated hip-hop videos of the last 12 months. Which one is your pick for the top spot of the year? We're sure it'll be a difficult decision to pick just one.
Handily, for a list of hip-hop tracks that defined the s, rap music can be shoehorned fairly neatly into thematic decades. And finally the s, a strange sort of decade, where the music seemed to turn its back on both the big-budget gloss of chart rap and self-consciously worthy "real hip-hop", and enter its awkward art-school punk phase -- dressing weird, taking drugs, forgetting how to rap properly and making strange, spooky beats on its laptop. So that, in , hip-hop is no longer part of the pop mainstream, it is the pop mainstream -- a chart-devouring, genre-blurring beast borne out of bedrooms and built on the good old internet. Entirely subjective but also correct , here are the 30 best and most important songs that helped it get there. Rich Homie Quan's near-incomprehensible breakthrough was a mumble-rap milestone -- 35 years of rhymes, metaphors and punchlines refined to their purest essence: a series of joyous noises. Yonkers — Tyler the Creator Tyler, the Creator wore a lot of hats and wigs in the s: Odd Future svengali; Golf Wang streetwear entrepreneur; sonic experimentalist and introspective wise old head by the age of But its his earliest incarnation -- verbose and foul-mouthed bundle of dirt-rap contradictions -- that produced his most dramatic musical intervention.